Marketing Guy

Marketing Guy
  • What if you Don’t Know Why Your Marketing is Working?

    My wife, a budding writer with her first book out (and doing really well!) was discussing an interesting conundrum with me this morning. Her sales are going up and she’s selling more and more books every day on both Amazon and Barnes and Noble, but cannot...
  • The Importance of the Post Mortem

    Often times in the rush of getting a marketing program out and the marketing pipeline filled, we get into a continuous execution cycle.  We plan and launch, we plan the next one and launch the next one, most of the time relying on our gut instincts and...
  • Social Media as a Strategic Campaign

    I was talking to a group of friends the other day about social media and some of the digital marketing work that they do at their companies. And as we got to talking about how our respective firms think and approach social media, we got into a heated...
  • Thinking of Social Media as a Strategic Campaign

    I was talking to a group of friends the other day about social media and some of the digital marketing work that they do at their companies. And as we got to talking about how our respective firms think and approach social media, we got into a heated...
  • Your Marketing isn’t really Marketing until it Lands with the Target

    A great advertising concept is just that—a concept—until your customer hears it and acts on it.  An insightful campaign with a catchy YouTube video is just white noise until someone forwards it onward.  And your offer of “buy one get one free” is just...
  • Do you market to where your customers are—or where you WISH they were?

    One of the great paradoxes of marketing today is in explosion of ways that people access information from which to make a decision. And as the waves of all things social media and online crash up against the tried-and true methods of generating awareness...
  • The Name of the Game is Execution

    Given the crowded marketplace that most companies compete in today, there are no shortage of competitors touting the same features, functionality, and customer benefits to prospective buyers. Great marketing is often done around the edges, when you can...
  • Take Time to Recharge the Creative Batteries!

    Sometimes the best marketing ideas don’t come when you’re standing in front of a whiteboard, listening to a focus group behind a 2-way mirror, tossing a squishy ball back and forth, or conducting a meeting on your feet. They come when you least expect...
  • Take Time to Recharge the Creative Batteries!

    Sometimes the best marketing ideas don’t come when you’re standing in front of a whiteboard, listening to a focus group behind a 2-way mirror, tossing a squishy ball back and forth, or conducting a meeting on your feet. They come when you least expect...
  • Can you Name your Customer?

    Lots of times when companies are doing the nuts and bolts of marketing like messaging, positioning, and targeting, there are a lot of competing goals and ideas about who you should sell your products and services to, who the primary buyer is, who the...
  • Can you Name your Customer?

    Lots of times when companies are doing the nuts and bolts of marketing like messaging, positioning, and targeting, there are a lot of competing goals and ideas about who you should sell your products and services to, who the primary buyer is, who the...
  • Are You Taking Advantage of The Down Time This Month?

    The dog days of summer are clearly upon us with heat wave after heat wave bringing lots of fun in the sun and time away from the office with family and friends. As it should be. However… That doesn’t mean that you can’t use this time productively. As...
  • Are You Taking Advantage of The Down Time This Month?

    The dog days of summer are clearly upon us with heat wave after heat wave bringing lots of fun in the sun and time away from the office with family and friends. As it should be. However… That doesn’t mean that you can’t use this time productively. As...
  • What Happens When You Can’t Keep Up with Your Customers?

    It’s virtually impossible to keep up with all the new technology available to marketers these days. I somehow am on the subscription list for Chief Marketer Magazine, and while informative on specific issues, it’s about as up to date on what’s happening...
  • How “Baked In” is Marketing to Your Product?

    I found a really interesting article on line at warc.com (a great marketing clearinghouse website) today entitled “Brands seek to create “product experiences.”” It’ definitely worth a read, and brought up a great point that I’ve seen repeatedly in companies...
  • Turning on a Dime to Land Effective Marketing

    Sometimes the best laid plans end up being just that—plans. It was supposed to be sunny for the BBQ; the flight wasn’t supposed to be two hours late; the customer swore they had budget this quarter…you get the picture, and we’ve all been there before...
  • What Local Marketing Resources Are You Missing Out On?

    My friends and I are currently running an experiment this month to see if we can eat all of our food locally through the month of August. There are the usual caveats on what *doesn’t* have to be local, including coffee, spices, etc., but the goal is to...
  • Knock Down the Walls Around Your Marketing

    Back after a short summer break and ready to commence on some HOT marketing topics for everyone! I read an interesting post from the all-knowing Seth Godin last week that really hit home for me—the idea around redefining the problem set around you to...
  • Do You Know What Your Competitors Do Well?

    I was speaking with a partner of ours this week about how his business was going, if it was recovering, outlook for the 2nd half of the year—the usual topics you cover during breaks between conference sessions. What made us late for the next session was...
  • Ensuring your Marketing is not “One Size Fits All”

    Many marketing departments these days are masters at churning out fact sheets, product demonstrations, customer references, and execute a PowerPoint presentations with the best of them. But if you ever get out to the field and spend time with the people...
  • The Fragility of Your Brand and its Impact on your Marketing

    With resources still being cut to the bone, there aren’t too many companies out there with extra marketing dollars just sitting around waiting to be spent (unless you’re rolling in the iPad money these days—but I digress). Now on the one hand this makes...
  • “He Didn’t See it Coming:” Staying on top of your Market and Your Marketing

    There was recently a long serving politician here in the United States who was defeated in a primary election by another member of his own party. He’d been in office for decades, and was a member of the Washington establishment. One of his colleagues...
  • What if your market is not really the market you’re in? What then?

    With all the market upheaval and uncertainty right now, it seems as good a time as any to take a pulse check on defining your market space. With the pace of technology continuing unabated—now I can get a Google TV as of noon yesterday—markets that were...
  • Is There a Customer Voice in your Marketing?

    Man there’s a beehive of marketing activity out there right now—you can’t turn around without a blizzard of new products being launched, updates to old versions, something “new and improved” compared to the model that seemed new just last month. Now for...
  • Successful Marketing in the Niche

    • 1 Comments
    Much like casino craps players always placing a chip on the "Don't Come" line when the entire table is hoping for anyhing BUT a 7, or the stock trader with "calls" and "puts" that find profit in the margins and variances...