Guest post by Tina Hanson, Partner-to-Partner Lead for the Microsoft U.S. Partner Team.
The 2012 Microsoft Worldwide Partner Conference in Toronto, Canada is just around the corner! I’m hopeful you have read the latest WPC U.S. blog post. highlighting the US Track on Thursday, July 12. WPC is the premier networking event for Microsoft partners, and really exemplifies the power of partner-to-partner (P2P) relationships. If you haven’t registered already, I encourage you to consider attending. But you don’t have to wait until July to start thinking about P2P networking and how it can change your business. There are a number of third-party communities that facilitate and support P2P relationships, formal or informal—see my short list of recommended communities.
When I’m not thinking about Microsoft Pinpoint, the online marketplace that connects customers with Microsoft partners, I spend a lot of time working with the International Association of Microsoft Channel Partners – United States (IAMCP US). The IAMCP US is an independent association that fosters P2P networking as a key value pillar for its members. A significant differentiator for the IAMCP US is the diversity in the types of partners who are members, which facilitates relationships that can result in valuable partnering opportunities.
Here are a few real-world examples of how partners have used their IAMCP membership to connect with each other and deliver joint solutions to both delight customers and increase revenue.
These are just a few stories partners have shared with me about how they have participated in the IAMCP US to meet partners with complementary Microsoft practices and used those relationships as a business opportunity. I hope these stories inspire you to start building those important partner-to-partner relationships that can expand your business and increase your revenues. Share yours with me through LinkedIn.
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