In October 2018, we launched the public preview of AI for Market Insights. Targeted at market insights professionals, this product is designed to provide insights on what consumers say, seek and feel about brands and products.
In addition to social data sets, we have introduced a unique and diversified source of data to enrich your understanding of consumer behavior. Insights professionals can now get trend insights from Bing search engine to validate the trends seen in social media. They can also understand the age & gender to help improve audience demographics understanding.
Bing search trends in the Volume widget indicates the consumer search volume for the keywords in the search topic in a scale of 0 (no volume) to 100 (peak volume). This can be used for measuring marketing effectiveness, predicting sales and measuring competitive awareness. Age widget provides a breakdown of age groups that represent consumers who have searched Bing for the keywords in the search topic. The age groups are represented as 0-17, 18-34, 35-54, 55+. Similarly Gender widget shows the gender of consumers who have searched Bing for the keywords in the search topic. This can be used for optimizing marketing spends by targeting the right target audience.
With Dynamics 365 AI for Market Insights, your business can:
These are the first of several capabilities lined up to be introduced in the product. We encourage you to visit the Dynamics 365 AI for Market Insights web page for your country to try the public preview to gain deeper insights into your market. Technical details for those interested in learning more are available on our help documentation.