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In theseuncertaintimes,winning and retainingcustomersrequiresadeeperunderstandingof their brand and interest affinitiestodeliverrelevant, personalized experiences.
For example, ifyou'rea home improvement company, knowingwhich brands oftools yourcustomers prefer can help you prioritize the products you offer them.
How Customer Insightsworks
To get started withDynamics 365 Customer Insights, firstconnect to your customer data sources,andthenunify them to create a holistic view of your customers.After you do this, youcanenrichyourdatawithyour customers'brand and interest affinities.
After you complete setup, you can immediatelyrun the enrichmentprocess or have it run automatically with your next scheduled refresh.Whenthe enrichmentprocessis complete, usually within a few minutes,you can review the results to see how many customerprofileswereenrichedand by which brands or interests.
Viewthe detailed brand and interest affinities information under Data > Entities and on individual customer profiles.
With the setup in place,nowyou'reready tousetheaffinities data todeliver targeted and personalized experiences to your customers.
Want to learn more? Seeourdocumentation for details.
You can start using this feature by signing up or signingin toDynamics 365 Customer Insights.
The post Enrich customer data with brand and interest affinities with Dynamics 365 Customer Insights appeared first on Microsoft Dynamics 365 Blog.
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