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How to get Geospatial intelligence in your Customer engagement (CRM) system?
Well, the answer to this question has never been simpler.
This article tries to summarize Why this is important and How (simply) to achieve this.
The power of CRM data, Geospatial infographics and Machine Learning Insights coming together could be of transformative value for your business.
The Information/Data ecosystem of our planet is coming together at exponential scale, driven by 3 primary factors
Some recent discussions with Business decision makers helped me uncover potential Insights from Geotagged CRM data. The Business value of these Insights could be game-changing. Here are some examples:
Illustration 1: An organization dealing with oceanic pipelines maintenance is able to identify a correlation between ocean currents and pipeline damage hence streamlining their pipeline inspection schedules. Preventive maintenance just got better, further reducing risk and cost.
Illustration 2: An organization dealing with highway maintenance is able to corelate incident density with storm tweets and meteorological signals which enables real time optimization of their mobile workforce location - significantly reducing time to service and cost.
Illustration 3: A retail organization is able to corelate sales metrics with World Bank per capita GDP which gets them started on a journey to discover why they are most successful in areas with least industrial activity.
Numerous permutations exist when you combine Business Data with the wide array of geospatial infographics available. Can you think of more - something tailored for your business?
As promised earlier, getting insights like above is incredibly simple and doesn’t require you to write a single line of code. Using the guide below, you should be able to set it up quite quickly. I used the ESRI Visualization natively available in Microsoft Power BI. Used Microsoft Dynamics 365 as the Customer engagement platform.
ESRI ArcGIS maps with Dynamics 365 CRM using Power BI is a great combination for powerful GIS analytics. Power BI with Dynamics 365 presents aggregated data analytics in CRM context giving valuable insights for your business.
Step 1: Connect to your geo-tagged data
Step 2: Select the ArcGIS Visualizations.
Step 3: Publish and Get insights
It is incredible how technology can help drive business value and I thoroughly enjoy bringing the two together. Please feel free to reach out and exchange ideas. Collective wisdom is good for our planet !
#PowerBI #Analytics #ESRI #ArcGIS #Dynamics365 #CRM
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