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I just received the alert from our local government that we are officially in a three to six week lockdown due to the Coronavirus (COVID-19).
This isn't troublesome for myself or my colleagues because we've been working digitally for several years now. But for some of our clients, and their customers, this transition is quite a hardship. Maybe even downright impossible for some businesses due to the nature of their work.
How are businesses fairing in this rapid digital transition? Well, let's take a look at some of the local brick-and-mortar businesses near my house to see how they are using digital as a solution.
This pandemic is causing businesses around the world to think outside the box in how they are engaging their employees and their customers.
All that to say, have businesses been missing an entire market or population of folks they could have been serving all along?
While the current healthcare situation is truly a scary time to be living in, it is opening the eyes of corporate America and small businesses alike. The possibilities of a "connected" selling world are starting to reveal themselves at a rapid pace.
C5 Insight uses a myriad of tools to keep its employees engaged in projects, internal administrative tasks, and good old watercooler fun!
Likewise, the same tools we use at C5 Insight are put to work on client facing engagements - in and out of crisis situations. This allows our team to work from anywhere at any time of the day to serve one another and customers alike.
Here are some examples of the digital tools we use regularly:
But the real magic happens when digital tools are integrated!
Let's take a look at a sales manager example where MS Teams is integrated with CRM which is integrated with Outlook:
And that was all accomplished in the first hour of his day! Having tools integrated and available online allows employees to not only serve one another better, but also serve the customer anytime, anywhere.
Imagine an engineering team updating electronic drawings and work instructions for a manufacturing crew that went from producing t-shirts to medical gowns. Those instructions could easily be stored within a TEAM site and shared with the lead on the manufacturing floor.
The lead then has the ability to ask questions, via the conversation thread, or even schedule a video meeting with the engineer to walk the shop floor - iPad in hand - to look at machinery and products together in order to make adjustments.
Recently, C5 Insight was supposed to have two client facing engagements scheduled as onsite workshops with several teams within each organization. We have pivoted and will be able to continue serving those customers using digital tools.
We'll be using a combination of MS Teams, OneNote, and MURAL to conduct two and four day workshops with those customers. The client's team members, who are all working from home offices now, will be seen via video conference and we will all be able to easily interact using the Mural app.
While it's not how we prefer to do it, this is a viable means to continue with our scheduled engagements.
The only limits we have in serving employees and customers are the limits we place upon ourselves.
Let technology into your organization to bridge the gap that we're all currently facing.
Unsure of how or where to begin? Give us a call at 704-895-2500. Our team here at C5 is happy to conduct a complimentary digital assessment for you.
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