Check out the latest Marketing updates!Learn about the key capabilities and features of Dynamics 365 Marketing and experience some of the new features.
Download overview guide | Watch Marketing video
2020 release wave 1Discover the latest updates and new features to Dynamics 365 planned through September 2020
Release overview guides and videos Release Plan | Preview 2020 Release Wave 1 TimelineWatch the 2020 Release Wave 1 virtual launch event
Ace your Dynamics 365 deployment with packaged services delivered by expert consultants. | Explore service offerings
Connect with the ISV success team on the latest roadmap, developer tool for AppSource certification, and ISV community engagements | ISV self-service portal
The FastTrack program is designed to help you accelerate your Dynamics 365 deployment with confidence.
FastTrack Program | Finance TechTalks | Customer Engagement TechTalks | Upcoming TechTalks
I'm trying to communicate the relationship and differences between customer journeys and campaigns/quick campaigns.
Any suggestions on how to best clarify to end users?
To make it easy for customers, you can let them know that they can think of a customer journey as a campaign equivalent - basically that it can be short or long running, and have different activities/tasks/etc. associated to the campaign. The major differences of a customer journey versus a campaign are that you cannot use the rich email editor with a campaign/quick campaign nor can you obviously use segmentation for them either. Also as you know, a segment used in a customer journey must always come back to the contact in order for the segment to work correctly, which isn't the case for a marketing list. My general rule is if you need to just send something quick without fanfare and don't need insights on it, then a campaign/quick campaign is a good option. But if you are truly marketing to someone, you should be using the journeys, segmentation, rich email designer and taking advantage of the insights from your entities in Dynamics 365 for Marketing.
Hope this helps.
Please mark as Verified if this answered your question!
Business Applications communities