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We use Dynamics 365 and are of the understanding one CANNOT market to leads, only to contacts.
Can someone confirm or deny this and if true, what is the best / most efficient way to do this? We are "converting" leads to contacts, then marketing to them. In order to keep the lead active, we then n revert back to making this contact ALSO a lead. Is there a better way?
You can market to leads. https://docs.microsoft.com/en-us/dynamics365/sales/create-marketing-list-using-app-marketing-sales
Create a marketing list and add the leads. That's really the whole point of having a leads entity - to market to them until they become actual customers!
Thank you Tonya! Much appreciated.
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