Today’s consumers are well informed and always connected. They are sophisticated, with high expectations about service, value, offers, and choice (see Infographic). Omni-channel is all about being connected to those channels where your customers shop. It's about providing information, along with easy and consistent shopping experiences, and encouraging customers to have a relationship with your brand. Customers move from social networks, to online stores, to in-store experiences, and they expect seamless and consistent engagement with the retailer. Find out more about Dynamics AX Take a guided tour Microsoft Dynamics AX offers retailers support and functionality that helps make customers happy, including: Centralized management and complete visibility of all aspects of commerce operations through a web client with Microsoft Azure-hosted Retail HQ offers. Improved security for credit card data and provide easier peripheral access for POS devices by using the new hardware profile support in Dynamics AX. Better retail server and data management support, with omni-channel options to cloud-enabled data exchange to rich media content support—and so much more. Enhanced shopping and store experiences across all channels, including more POS functionality, support for third-party storefronts, and a browser-based call center module.