If you want to win your customers’ hearts (and wallets) you’ll need to invest in getting to know them better. In today’s economy, their time and money don’t come cheaply or easily. They’re pretty unenthusiastic about spending with the low dollar, high prices, and a turbulent economy that’s still feeling the sting of the 2008 recession. According to the Conference Board of Canada’s consumer index, released March 7, 2016, consumers’ overall mood improved, albeit slightly, by 3.7 points at the beginning of February; however, their perspective on major purchases “remains highly negative.” The worldwide outlook isn’t much better. According to Nielsen, global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter. That makes selling tough, let alone cross and up-selling. Spending attitudes aside, your customers’ attention has become a hot commodity. It’s been fragmented across a bunch of different platforms and devices by rapid advancements in ubiquitous digital technologies. Sure, your customers still go in-store to experiment with products prior to making a purchase, but they’re increasingly turning to mobile devices and digital platforms to both make and research purchases, while interacting with your business and others. The bottom line is they’re now in complete control and they know it. They’re empowered and prefer to deal with you on their own terms. They’re going to do things their way, and if you want to sell to them, you’ll need to play along. Microsoft’s Customer Engagement Solutions based on CRM Online can help you win over customers and drive sales by identifying customer niches, understanding customer needs in specific markets, differentiating your business through constant innovation, and creating seamless and efficient cross-platform customer service experiences. It can help you strengthen your customer connections by: creating a 360-degree view of your customers across multiple touchpoints; giving your agents the ability to provide much more meaningful service to your customer while using historical and contextual background to up or cross sell them to more products; ensuring cross-organizational sales efficiency and productivity; and facilitating nimble omni-channel opportunities. With Dynamics, things like customer accounts, sales opportunities, customer leads, account activity in the cloud, relationships involving mobile sales, all come together, enabling easy collaboration and rapid decision-making across your organization. Dynamics CRM will help your business become one your customer will want to be and stay with. To see how you can drive knowledge based innovation in your business, try Dynamics CRM and ERP today.