Emboldened and empowered by digital technology, and with constantly changing needs, today’s retail customers want value, choice and to interact with retailers on their own terms. Basically, they’re all about “what have you done for me lately?” And If retailers don’t give them what they want, when they want, and how they want, they risk losing customers’ loyalty and business to more agile and customer-centric competition. Luckily, getting to know customers doesn’t have to be difficult. Data can give retailers great customer insights, while helping them operate more intelligently so they can improve their customer experience. Pandora Jewelry, one of the three largest jewelry retailers in the world, knows that providing a great customer experience is the secret to success in today’s economy. Pandora uses Microsoft Dynamics to make sure it’s providing its customers the world over with the best possible experience. Dynamics CRM gives Pandora a familiar platform through which it can serve its customers with a consistent experience. It’s allowed the company to avoid issues around integration, inputting information, and having systems work together, and lets it track products throughout the markets in which it operates. Dynamics CRM has also given Pandora a 360-degree view into what’s happening with each one of its customers, so it can know what they all want and need. All of its teams have access to the system, and they can all easily share data with each other. Dynamics CRM has become Pandora’s “one-stop-shop” for information about all the company’s accounts. It’s also been integrated into Pandora’s ERP system, and its Microsoft Azure retailer portal, using the Cloud to give all its retail partners and franchisees easy access to company information. Dynamics CRM helps Pandora control its brand experience by giving it visibility into all its retail outlets, letting it effectively launch new marketing campaigns by being able to easily provide its numerous locations with store-specific marketing materials. Microsoft Dynamics is helping Pandora realize its goal of being the most recognized and loved jewelry brand in the world. With Dynamics’ solutions, Pandora has been able to further that goal by establishing global processes, streamlining operations, and gaining impactful business insights. Dynamics has given Pandora the capabilities it needed to transform its consumer experience and optimize its business processes worldwide to be an even more agile, successful enterprise. Watch how Pandora uses Microsoft Dynamics: Got questions? Chat with one of our representatives today, or learn more about our Microsoft Dynamics CRM products here.