Dynamics CRM is enabling Fitness First to drive efficiencies, enhance their members’ experience and save on their bottom line. They’re making fitness more personal, leaner and more agile; it’s like their IT infrastructure hired a personal trainer. Fitness First is a global leisure and fitness brand, operating in 16 countries with 370 clubs and around 1 million members. Since the company is currently owned by a venture capitalist who, at some point will seek to exit the business, the management were looking to add value to that potential sale process by implementing efficiencies in their IT systems. Having also considered Salesforce.com as their CRM provider, they were swayed in their final decision by the user friendly interface of Dynamics CRM. Fitness First found that the implementation process was simple, fast and they saw an immediate cost saving of £1.9m per annum through efficiencies that the integration brought. Members are enjoying a new, streamlined ‘sign up’ process and staff are able to access a huge range of data via CRM to ensure that they can offer their members the highest quality, personalised service. Sales staff are welcoming the opportunity to have a simple, single view of their transactions that’s helping them to focus in on lead generation and sales achievements; potential new members are now being registered using mobile CRM on the staff’s tablets which is presenting an efficient and professional image of the company. Fitness First are delighted with the smooth implementation of Dynamics CRM and the benefits that its bringing to the business. As well as significant cost savings, the enhanced customer service they are able to offer is accelerating their membership numbers and boosting staff motivation. Download our eBook Wow Service and get your sales and marketing organisations fighting fit!