Guest blog by Nicola Hannay, Head of Marketing, HSO There are plenty of potential benefits mid-sized businesses get by upgrading their ERP system, but what are the key factors to reaching real success in business? COPING WITH UPHEAVAL The business world has been facing waves of technology-led disruption in recent times and many organisations are also facing their own individual transformations. The servitisation of products has caused a shift in processes for some, while others have felt the impact of rapid expansion through mergers and acquisitions and are now running projects across multiple international borders and legal systems. Retailers and manufacturers are turning stores into showrooms at the front-end of an ecommerce operation. Products and portfolios have grown both in size and complexity to meet new customer expectations and aggressive competition. IT’S TOUGH IN THE MIDDLE It’s not easy being a mid-sized organisation. While there is often help available for start-ups, there is typically very little funding to enable organisations to fulfil their potential. Instead, businesses often have to rely on their own resources. The most successful are often those best able to invest in product innovation and in their people, and those that have the ambition and operational agility to grow into new markets, streamline their processes and rapidly respond to new market demands. TOP 9 KEY SUCCESS FACTORS Find a straightforward way to integrate silos of information to create an accurate view of company performance across an entire worldwide organisation Access data in real-time for fast remedial action when necessary Create a single, centralised view of each individual customer Remain flexible and be prepared to change the business model as markets demand Secure access to current company data when mobile Consider the advantages of complete scalability through the cloud Also think about a hybrid set-up to benefit from public cloud where possible but to also gain the security of a private cloud where necessary The ability to introduce social media into mainstream sources Gaining access to the right information at the right time to enable rapid pro-active responses Find out how Dynamics NAV can help you to achieve business success: Find out more Take a guided NAV tour Nicola Hannay, Head of Marketing, HSOWith over 16 years’ experience in technology organisations, Nicola’s current role as Head of Marketing at HSO is to define the marketing strategy in order to stimulate interest, generate opportunities and help build the sales pipeline for Microsoft Dynamics AX and CRM.HSO was the winner of last year’s ERP Partner of the Year at WPC and is a Microsoft Gold Certified Partner.Passionate about marketing and about technology that can help make organisations successful, Nicola began her marketing career in 1999 at systems integrator of supply chain automation solutions, Peak Technologies (now Peak Ryzex) as a marketing executive, working her way up to Marketing Manager. In 2006 she took on the role of Head of Marketing at supply chain and mobility solutions company, Zetes; and then in 2008 she moved to business analytics company, SAS, as Industry Marketing Manager. During her time at SAS Nicola had the opportunity to experience various roles in marketing including running the Executive Programme.