Sabrina was the last to leave the conference room. The meeting had taken a toll on her. But things were settling now and she was happy about it. In a quarterly report, it was discovered that 8 of her sales managers were targeting clients in only the western zone of the country. The potential in the remaining 3 zones was 120% more but the west zone had become convenient. Not only was the potential in other zones wasted but there were internal fights about targeting the same set of leads among the reps. The meeting concluded with a solution of having a better Sales Territory Management in place and Sabrina was feeling relieved.
Sabrina isn’t the only Sales Manager facing this critical situation. Several businesses across industries face these and more such challenges on an everyday basis. Let us have a look at a few widely popular ones and see if we have a solution!
Challenge 1: Unequal Territory Distribution
Kara and Nate work as medical agents for an upcoming Pharma brand. As a startup, the brand struggles with distribution and sales, and Kara and Nate team up to personally visit pharmacies to market and sell their products. They concentrate on very few areas in the beginning, however, still inadvertently cross into each other’s sales areas. They are mature and understanding and handle the situation comfortably, however, often Kara ends up traveling more than Nate and their work distribution becomes unequal....Read more>>
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