How to Bring Your Products to Life Using an Online Catalog

Growing your business online with a web store brings a whole new set of customers, challenges and opportunities. When trying to differentiate your business from the competition, pricing and sales can work in the short run, but what’s going to keep bringing your customers back? Setting up a clean, detailed and organized eCommerce catalog helps your customers search through your products so they can find what they want easily. After integrating your eCommerce platform to your Microsoft Dynamics ERP or CRM, consider setting up an online catalog to best show off what you have available.

Manage Items within your Microsoft Dynamics ERP or CRM

Starting with your products, having your Microsoft Dynamics ERP or CRM set up with accurate pricing, SKUs and inventory will make putting your online catalog together much easier. Having an eCommerce platform that is integrated to your ERP or CRM is important as well, so you have real-time inventory and pricing, which means never selling an out of stock item or a product listed at an incorrect price.

Rich Product Content makes Merchandise Stand Out

After everything is set up in the your Microsoft Dynamics ERP or CRM, making your products stand out with rich product content like videos, image zoom features, color swatches and more is what will set you apart from the competition. Additional features like an in-depth search option and product filters will help your customers browse your web store and quickly drill down into search results to find exactly what they are looking for with ease.

Built-In CMS to Manage the Look and Feel

Having a built-in content management system (CMS) gives you the freedom to design your web store the way you want it, without a development team. Providing your customers with seamless navigation from website to web store provides a better user experience and lessens the chance of your customers moving to a competitor site. Learn more about the benefits of an integrated eCommerce platform with built-in CMS here.

When looking for ways to showcase your merchandise and bring your web store to the next level, consider the k-eCommerce solution. The k-eCommerce eCommerce platform integrates with your Microsoft Dynamics ERP or CRM, so you don’t have to manually upload SKU’s, pricing or availability in both your back-office and frontend web store, saving you time and resources. The online catalog allows you to showcase your rich product content for every item, creating a real-life picture of your merchandise for your customers. To learn more about the benefits of k-eCommerce, visit our website or contact our team with any questions.

by k-eCommerce