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If evolution really works, how come mothers only have two hands? Milton Berle
Microsoft Dynamics CRM has evolved at a frantic pace in the last 6 years I have been working with it.
The effort and development put into the product means it’s exciting to work with because Microsoft Dynamics CRM is constantly being improved, new features added, new companies purchased and add on’s created.
For people who use Microsoft Dynamics CRM to deliver customer projects it means you need to work hard to keep up
I have blogged why it’s important to keep up to date before and the benefits
Should you keep up with releases and how?
Microsoft had arrived to the CRM game late and launched CRM 1 in 2003 and stuttered along slowly. The Microsoft Dynamics CRM wikipedia page notes CRM 3 was the first which saw reasonable uptake by customers.
I started working with Microsoft Dynamics CRM 4 released in 2007, which was a good place to start because the previous versions have been described as difficult to work with by colleagues.
Microsoft released a version of CRM Online and CRM 4 saw Microsoft pass 1 million users.
What I have enjoyed about working with Microsoft Dynamics CRM is the speed and breath of change in the product. During CRM 2011 onwards Microsoft have developed the front end and back end of Microsoft Dynamics CRM at a frantic pace. It makes working as a CRM professional challenging dealing with the new versions and changes, often leading to upgrades needed all customization to be rewritten.
Looking at the releases it struck me the speed of innovation and releases of Microsoft Dynamics CRM.
In 5 years Microsoft has released 4 new versions of CRM
Looking at the screenshot of CRM 4, makes me feel nostalgic and glad I don’t have to use CRM 4 anymore
Here is the sexy CRM 2015/2016
The head start Microsoft gave it’s CRM competitors has had moved from challenger in 2007 to leader in 2015.
The post from Leon Tribe on Gartner Trajectories of CRM solutions shows the gradual move from Microsoft Dynamics CRM. The picture is taken from Leon Tribe’s post in June 2007 was a challenger and the Microsoft Dynamics CRM Online doesn’t even get a mention!
The Gartner Magic Quadrant shows Microsoft Dynamics having both its online and on premise versions in the leader category and recognized as winner in the CRM magazines Market Leader wards. Microsoft kindly highlight these in their Analyst coverage page, below I have shown two
Gartner Magic Quadrant for the CRM Customer Engagement Center – read report
In recent years Microsoft has focused on improving the CRM online functionality and administrator tools to where the differences in on premise and cloud are negligible.
Microsoft started behind Salesforce but have been catching up the functionality with every release and now the product functionality is similar, it‘s difficult to say there is one clear winner. The advantages Salesforce has over Microsoft Dynamics CRM is its large customer base, created due to its head start.
Microsoft CRM Professionals view Salesforce as the main competitor to Microsoft Dynamics CRM, for tenders you are competing with Salesforce. Microsoft made an unusual move in 2015 and partnered with Salesforce, causing confusion in the Microsoft Dynamics community.
I wrote a blog post – Why did Microsoft partner with Salesforce?
There were rumours Microsoft was trying to buy Salesforce
I can understand why Microsoft attempted to buy Salesforce
getting rid of the competition
stop wasting money competing agaisnt each other
Create shared services
Microsoft can create products/services to be used by both CRM services e.g. Azure services, Office products, PowerBI, etc.
It‘s the same tactics Resco used when buying CWR mobile CRM activities
Why Resco acquiring CWR’s mobile CRM is important
Microsoft is focusing on the Microsoft Dynamics CRM Online version and according this press release, Microsoft CRM is growing fast
Dynamics products and cloud services revenue grew 9% in constant currency with Dynamics CRM Online seat adds more than doubling year-over-year
Cloud solutions are growing in popularity with customers and CRM Online solutions are growing in complexity as developers understand the limitations of Microsoft Dynamics CRM Online and how do you work with them?
Solution architects are improving at designing cloud solutions and integrating with Mobile devices.
Microsoft Dynamics CRM has evolved as a product and the type of CRM projects are changing, there are lots more cloud solutions, mobile devices and portals.
In the future projects could involve machine learning, big data and integration with lots of devices and plugging into the Internet of things. The social CRM functionality keeps growing in CRM.
With change comes opportunity but take advantage you must be prepared to learn new skills and approach CRM projects differently.
picture from thezoom
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