By Jason Gumpert, Editor
Mobile solutions provider CWR Mobility announced
that it has joined the Global ISV (GISV) program for Microsoft Dynamics, making
it a preferred provider of mobile solutions for large Dynamics CRM deals.
CWR Mobility is a veteran mobile solution provider - one of
the most prominent in the space along with Resco.
These firms have survived in the Dynamics CRM channel by providing a next level
of capabilities and sophistication that Microsoft's out of the box mobile apps can't
In naming CWR Mobility as a GISV, Microsoft is making a
distinct move in a competitive niche of the Dynamics space. It's not the first
time, either. Microsoft
named ReadSoft as a GISV in the highly contested AP Automation space in
This isn't CWR Mobility's first partnership with Microsoft. In
2012 they were selected
by Microsoft as the OEM for official Dynamics CRM mobile clients that were expected
to accompany a 2012 service update to Dynamics CRM. After some Dynamics
CRM release delays, the partnership slowly faded away and Microsoft built
its own mobile-friendly interfaces for the various phone platforms.
But Microsoft's own mobile CRM efforts have left market
space for specialist vendors like CWR Mobility. The new announcements suggests that
Microsoft has decided not to pursue certain advanced mobile capabilities, at
least for now.
ISV solutions are still regarded by Dynamics CRM partners as one of
the standard options when considering a customer's mobile needs. A third party mobility
solution can be an excellent option for organizations that want more than basic
mobile access but less than a fully
customized solution. Solution providers like CWR Mobility can offer more
advanced capabilities like support for xRM apps, broader and more frequent
updates to device compatibility, lots of configuration options, and support for
advanced management features like security, offline synchronization, and device
Microsoft considers GISVs a
key piece of the Dynamics enterprise strategy. At WPC 2013, Microsoft announced
four new members in the program, with plans to continue adding to the list. As
WPC 2014 nears, more GISV announcements are not out of the question.
The GISV program, which is three years old now, is exceeding
its target revenue number overall according to Doug Kennedy, Microsoft VP for
the Dynamics partner organization. In an interview in March, he explained that
his team is focused on strengthening the connections between system integrators
and GISVs and accelerating the adoption of these solutions.
GISVs are promised greater reach into enterprise deals run
by Microsoft and its global system integrators, while also agreeing to boost
their own investments in technology, marketing, and partner support. GISVs also
agree to meet revenue goals for Microsoft.