If you’re using Dynamics 365 for Sales, you may be familiar with the Predictive Lead Scoring (PLS) feature. It scores all open Leads based on an administrator-configurable model that helps salespersons prioritize and qualify potential Leads, thus hopefully increasing conversion rates. If you’re not yet familiar with this feature, today’s blog is for you! We’re going to describe this feature and show you how to configure it and interpret the results. Enjoy!
PLS comes as a part of the Sales AI offering that is fed from a cloud-based predictive machine learning model from Dynamics Customers Insights. A business administrator can define scoring ranges in the model and apply the model to the get scores for all open Leads in the system. And just in case the business administrator prefers to re-score the Leads with current data, the Retrain Model option will help obtain updated scores. Yep, they thought of everything.
Hopefully, you can see how this will benefit your organization. After all, pretty much every organization in every line of business has Leads – the trick is getting valuable insight into the quality of those Leads. And the Predictive Lead Scoring within Dynamics 365 gives you just that.
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Happy Lead Scoring and Dynamics 365’ing!