It’s not a secret that in the ever evolving business world, it is imperative for organizations to stay agile so that they can adapt to the changing marketplace and continue to thrive.  However, finding ways to keep your business focused on its mission while remaining easily adaptable and responsive to external changes can be a tremendous challenge with the solution seemingly like a closely guarded government secret. 

As you are in the midst of a software selection process that can sometimes take a substantial amount of time and result in an extended implementation process, it may seem strange to suggest that leveraging business software systems can be a key element in keeping your business agile.  However, that is precisely what Microsoft suggests in a recently released white paper, “Making Business Dynamic”, in which they address this very issue head-on and provide some examples of how businesses like yours can leverage technology tools, available today and coming soon, to not only survive change, but to thrive in the midst of it.

In this paper, Microsoft draws particular attention to its customer relationship management solution, Microsoft Dynamics CRM (and Microsoft Dynamics CRM Online).  Dynamics CRM, like all Microsoft Dynamics business solutions, is equipped to help businesses like yours stay nimble by:

  • Enhancing your business and software user productivity
  • Improving the way you gather and analyze business insight to improve business decision making
  • Connecting you with your customers, suppliers and partners
  • Managing accountability and compliance through workflows and visibility across the organization
  • Reducing IT costs by leveraging previous infrastructure investments and simplifying customizations

However, Dynamics CRM goes above and beyond what the other Dynamics solutions are capable of today and already has its foot in the door of tomorrow’s emerging Microsoft technology.  While Microsoft Research is breaking new ground in machine learning, which is the ability of a software solution to become more intelligent based on predictive mathematical modeling, they have already rolled out machine learning in Dynamics CRM with its capability to automatically analyze incoming faxes and forward them to the correct e-mail alias.  As machine learning matures, it will continue to be applied to Dynamics CRM to automate previously manual processes. 

 Another way that Microsoft Dynamics CRM is ahead of its Microsoft business solutions counterparts is its cloud computing deployment, Microsoft Dynamics CRM Online.   While cloud technology will undoubtedly continue to evolve and touch every area of technology, it is already a means for organizations of any size to take advantage of the robust capabilities of Microsoft Dynamics CRM without a large infrastructure investment and with the flexibility and scalability that will ensure that their solution grows with their business. 

 To learn more about how Microsoft Dynamics CRM and other Microsoft technology are helping businesses adapt and thrive in a changing world, download the complete “Making Business Dynamic” white paper!

By Socius, a Microsoft Dynamics Partner in Ohio, Kansas City, and California

Make Your Business More Dynamic with Microsoft CRM is a post from: CRM Software Reviews at the CRM Software Blog

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