Many businesses are investigating the use of social media to build communication with customers and improve sales with prospects.  These businesses are learning quickly that tweets aren’t just for the birds; they’re improving customer retention rates and customer satisfaction scores. Adding social media to your CRM software can have its advantages for small to large organizations. Let’s take a look at a few important reasons why:

Comfortable Setting: Your customers and prospects may feel a little more at ease with contacting you through social media. It’s an informal and non-threatening way to get the answers they’re looking for. They’re familiar with social media and expect you to be as well.

Issue Prevention or Intervention: Social media can act as your first line of defense, catching issues before they escalate and improving customer service along the way. Social media is public, so if one customer is having an issue and posts a question about the problem, another customer can see your answer to totally prevent the issue all-together. This helps free up the phone lines, making your company more resourceful and positively impacting your bottom line.

Targeted Marketing: Social media is interactive and a great way to get people engaged. You can poll your audience to see what they care about and why, helping you tailor your marketing message to be more effective. It’s also where a majority of the population is spending their time these days. So if you’re not present, you run the risk of losing valuable prospect opportunities.


Social capabilities within Microsoft Dynamics® CRM can help you realize numerous advantages over your competitors and increase your customer retention rate. For more information, please contact us at Cargas Systems.


By Memie Whiteside with Cargas Systems, Pennsylvania Microsoft Dynamics CRM Partner

Tweets are Not Just for the Birds: Adding Social Media to CRM Software is a post from: CRM Software Blog

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