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To effectively design compelling marketing campaigns that present new products and services to customers and new prospects, your marketing manager needs powerful, easy-to-use tools with which to analyze your customer and lead base. He or she then needs a way to quickly and easily pull together targeted lists, launch campaigns, track results, perform follow-up, and pass responses to the most suitable sales people.
Your marketing manager’s CRM priority: Increasing awareness
The marketing manager wants easier, less expensive ways to help your company sell the right products and services to the right people at the right time. To do this, he or she needs to:
Questions for your marketing manager
Your marketing staff has probably been underserved by sales automation or CRM solutions you may be using now. A CRM solution with built-in marketing capabilities can dramatically enhance your marketing staff’s ability to reach leads promptly with compelling messages—and up-sell existing customers through new offers.
By NextCorp, Ltd., Dallas Microsoft Dynamics CRM Partner
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