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In sales and marketing it’s not only about how you generate new leads but how you nurture or manage them along the customer journey. The ultimate goal is to take your list of unqualified leads to become marketing qualified leads (MQL), then moving to sales qualified leads (SQL) with opportunities that will fill your pipeline.
But, how are you managing those leads before they become marketing qualified leads. Do you understand your target market and more importantly your target buyer? Is your sales and marketing aligned? Do you have the right technology like CRM or Marketing Automation in place to help you achieve your goals?
Here is 20 lead management statistics to consider as you continue to enhance your sales and marketing lead management strategy.
If you need help analyzing, implementing or integrating marketing automation or CRM solutions or just getting (back) on track, Ledgeview Partners is here to help. Learn more about the all the services we offer.
If you like these stats (and you should), download the complete eBook “Fast Facts – An Amazing Compendium of Marketing & Sales Statistics” that feature valuable research on:
The post How Do You Compare? 20 Lead Management Statistics to Consider appeared first on Ledgeview Partners.
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