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Dynamics 365 for Marketing is a new module in the widely anticipated Dynamics 365 Business Edition. This new module is targeting small and medium size businesses looking to implement Dynamics 365 Marketing Capabilities while Enterprise / Large organisations are advised to opt for the Dynamics 365 Adobe Marketing Suite instead.
The Business Edition Marketing module is built on the Dynamics 365 CRM Platform allowing for a number of advanced configuration and customisation features available in the powerful Dynamics CRM platform. Although this is a brand new module (i.e. not an incremental release), it does seem to come with a large number of advanced features that you wouldn’t normally expect from a first release application.
According to the publicly available Dynamics Roadmap, Dynamics 365 for Marketing first release will include the following features:
You can see full details of each feature at the Dynamics Roadmap here:
The Customer Journey feature is about the orchestration of the customer journey to allow marketers to create multi-step, multi-channel marketing campaigns. The feature capabilities according to the Roadmap include:
The Customer Journey feature seem to be built based on the same designer used in Business Rules. Here is a screenshot of how it looks like:
Dynamics 365 for Marketing allows for the creation and managing of Professional Marketing Emails and Email Campaigns. This includes the following features:
Personally, I’m really looking forward to it. Just not sure I have enough hours in my week to allow me to learn all these new modules and enhancements frequently released into the Microsoft Dynamics 365 platform.
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