Microsoft may have wrapped up its formal launch activities the Dynamics AX for Retail 2012 release, but Dynamics AX director of product management Kees Hertogh wants people to know that AX for Retail intends to differentiate itself from more specialized retail solutions with an integrated vision for the modern retail organization. Will that approach be enough to win business away from existing players who focus on the retail supply chain like JDA, Island Pacific, and others?

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