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Microsoft announced the acquisition of Adxstudio in September of
2015 so that it could include its web portal offering as a native
part of the Microsoft Dynamics 365 portfolio. Microsoft knew that
allowing organizations to engage with their customers online was as
important as ever, and that web self-service was quickly becoming
one of the most popular channels to do that. Competitors like
Salesforce already had solutions as part of their product, and it
was time that Microsoft didn’t rely solely on partners to fill the
With the three-year anniversary of the release of the Portal
offering coming up, it seems like an appropriate time to look at
history of the product, why more and more organizations are using
its capabilities, and what the future holds as it finds its place
in the Power Platform.
Adxstudio was a Canadian-based partner with roots in the
content-management space through their Adxstudio CMS product, which
was built in ASP.NET on top of SQL Server. They identified the
opportunity to build a similar product using Dynamics CRM, and so
Adxstudio Portals was born.
Even before the full acquisition, Microsoft and Adxstudio had
partnered together to release the freebie version of Portal (known
as the Portal Accelerators), as well as the LINQ-to-CRM provider
that was originally developed by Adxstudio. The
announcement in 2015meant Microsoft was acquiring the entire
product (not the services side of the business, however, which was
spun off into a company called Adoxio, which has since been
acquired by KPMG).
What was so attractive to Microsoft about the Adxstudio offering?
There were certainly (and still are)
other web portal technologies for Dynamics 365, and there were
probably a number of factors that were taken into account during
Microsoft’s decision-making process. However, one thing that was
always considered a strength of the product is that it was built
directly into Dynamics 365, with no dependency on a third-party CMS
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