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In this series of articles, we’re exploring how to turn your CRM
data into a strategic advantage. And we’re defining data as both
the data you enter into CRM and external data, if you have a sales
first article, we talked about turning news into sales. The
second articleprovided tips to turn industry insights into
icebreakers. In the
third article, we looked at how to leverage family trees to
grow your business. Today, we’ll discuss how to leverage social
insights to open doors.
Social sites are brimming with information about your prospects
that you can use to get a response from busy buyers, and have more
human, engaging business conversations. After all, we sell to
people, not institutions.
Here are a few tips:
Business Applications communities