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Enterprise content and commerce vendor Episerver saw 200 percent
growth in the number of sites and applications it hosts in the last
year, with over 4,000 domains now running their technology.
And the company has announced today it will acquire
Idio, a content
personalization and analytics platform. Idio's technology is used
today by enterprise scale organizations, with a specialization in
asset management, information services, and B2B technology
Idio works as middleware and automatically indexes, analyses,
and categorizes unstructured content data into a structured content
hub, said Episerver chief product officer Justin Anovick.
“Episerver and Idio are a seamless fit both technically and
culturally, and we are highly motivated to prove our combined value
now and in years to come," he said in a statement. He added that
Episerver customers will see value from the technology without any
Today's announcement aligns with the company's recently updated
messaging, revealed around their Ascend 2019 conference, focused on
delivering a customer-centric digital experience platform. That
platform still begins with e-commerce and content management, but
now includes a range of new and upcoming cloud services in areas
including Idio's content personalization engine, solutions for
marketing automation and customer service, a customer data
platform, and other customer-centric AI for commerce.
The company has added over 160 new features to the product suite
over forty-one weekly releases in 2019, said vice president of
product management David Bowen.
Product priorities over the last year have included adding more
process governance for content creation, the ability to bundle
content changes, new shopping cart management tools to help
customer service better work with customers, and new analytics
delivered as embedded Microsoft Power BI dashboards that provide
trend analysis, baseline data, and interaction data across
channels. More content analytics are coming next, Bowen added.
Speaking at the Ascend event, director of product strategy for
commerce Ed Kennedy explained that Episerver's analytics
investments, including its own customer data platform (CDP)
offering, are focused on improving a company's insight and decision
"As we look to the future of our roadmap, we want to see [our
customers] all truly using that CDP to take action from those
insights based on what customers are doing, and to develop your own
predictive models about what customers will do next. That's a big
focus of our investments," he said.
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