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Digital transformation has fuelled an
increase in petabytes of data generated every year by enterprises.
Data-driven organizations analyze big data and extract critical
business insights to improve business processes, sales, service,
marketing, and customer engagement. However, BI tools miss tapping
the potential of one of the most powerful factors: location!
Location intelligence focuses on the powerful
"where" factor of analytics. Location intelligence has always
helped businesses to serve customers better by providing a platform
to adapt according to consumer needs and understand their
lifestyles to ensure profitability.
According to a recent research report, 53% of enterprises
location intelligence was rated as either
critically important or very importantto achieving their goals
Like any good BI tool, location intelligence connects siloed
business data to empower businesses to see the bigger picture and
analyze the ‘locational’ aspect of the business data. Industries
collect and save location data and then use location intelligence
to optimize their business strategies on market growth, customer
engagement, asset tracking, site location, and risk mitigation,
among others. With location intelligence, organizations can spend
more time on analysis and less time on preparation.
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