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Why do some CRM-focused projects, probably too many, end with a
less-than-satisfying outcome? As our guest,
Chuck Ingram, explains, dissatisfaction with
enterprise technology is a strange thing. Even when a consulting
team leaves a project with all metrics "green", things might not
say that way after some time has passed.
Chuck last joined the podcast about 3 years ago. He updates us
on his professional path since then, including his new firm
CongruentX. As he explains, his new team will take a different
approach to CRM projects, with a somewhat different engagement
model and different measures of success. We talk about the impact
of products like Power Apps and D365 Customer Insights, CRM
ownership, and life in the partner channel these days.
Business Applications communities