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Two decades ago, many product companies started their digital
journeys with a brochure-style web site. Back then, a static online
product list may have met customer expectations, but today's buyers
expect something more. On this episode we talk with Greg Hall,
director of product management at Cincom about buyer experiences,
the state of the CPQ market, and his observations on how buyer and
seller priorities have changed over time.
Hall foresees more complex products and services, even products
sold primarily as services, using CPQ technology to engage
customers earlier in the buying process and more holistically
Want to see how CPQ can help you? Visit
cincom.com/cpqsyncto learn more.
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