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When the full extent of the coronavirus pandemic finally became
clear to businesses around the world, the falling stock markets,
locked up supply chains, and panic buying were accompanied by a
frenzy within marketing departments to re-calibrate both their
messaging and their communication channels.
For marketing automation vendor ClickDimensions, one of the
results was a massive jump in message volume from customers, says
the company's CEO Mike Dickerson. He also observed that the crisis
has put very different demands on the customers and the Microsoft
partners with which his team works on a daily basis. Dickerson
talks with us about these recent experiences and his observations
on changes in the Microsoft channel since he last joined the
podcast, including the evolution of digital marketing more
generally, the need for special skills to accompany a marketing
automation deployment, and the ISV Connect program.
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