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What does it mean to be an ISV in the Microsoft business
applications channel these days? With so many aspects of that
particular type of partner relationship in flux today, there is no
single answer. Yet another sign that things are not what they used
to be: the most recent Inc. 5000 list, which
featured only five or so partners from the
Microsoft Dynamics channeldown from nearly twenty in 2017.
While magazine "best of" lists are a generally terrible way to
measure anything, at least this one has a bit of quantitative data
to use as a starting point for a discussion. So on this MSDW
podcast episode, we speak with Mike Dickerson, CEO of
ClickDimensions, one of the Dynamics-focused ISVs
on this year's list. They reported over 100% growth over the
last three years.
As Mike tells us, there is no single reason for the drop on the
Inc list. But with the massive changes underway in this space, both
with the products and the partner strategy, there is plenty to
consider in terms of what is changing, why, and how ISVs can
position themselves for the future.
Business Applications communities