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The following transcript is taken from our recent
podcast episode with ISV strategist and Microsoft
veteran Joe Corigiliano on the complex and strategic
relationship between Microsoft and its ISV partners.
JASON GUMPERT 00:01
Welcome to the MSDW Podcast. I'm Jason Gumpert, Editor at
MSDynamicsWorld.com. On this episode, I'm talking with
Joe Corigliano. He's a Microsoft Dynamics channel veteran who's
held multiple roles both at Microsoft and in the Partner Community.
If you're a Microsoft Partner, especially if you're an ISV or work
with ISVs often, there's a lot of great insight coming up. Joe
explains what the role of a PDM at Microsoft really looks like,
what he did to support partners in his time in that role, and what
those unmanaged or less manage partners need to be doing to get the
best possible results in the Microsoft channel. We discussed the
skills and practices that any vendor that sells into the
Microsoft's space can focus on to get the most out of their
Microsoft relationship. Then we dig into the theme of the Microsoft
community a little more broadly, something Joe's really passionate
about, and has some very candid views on, in areas like the future
of Microsoft's role in business application conferences. There's a
lot to discuss. So, let's get started. All right, well, Joe
Corigliano, welcome to the podcast.
JOE CORIGLIANO 01:01
Jason Gumpert, happy to be here.
JASON GUMPERT 01:03
You had been at Microsoft, you are now doing other things in the
Microsoft channel. Can you give us just a brief update on-- well,
if there's people who don't know who you are, what you're doing,
and where you came from?
JOE CORIGLIANO 01:18
Jason, thank you for the context question. I like to consider
myself a Dynamics 1.0 employee, because I've been part of the
journey of Microsoft into business applications. Even before
Microsoft bought Great Plains, I managed the Great Plains and solid
and relationships with Microsoft as a vendor. Always joked with my
mother, when my mother's like, "When is Microsoft going to buy your
company?" I'm like, "No, Mom, Microsoft doesn't do business
applications. We're a partner." And I'll never forget the call on
December 24th, Christmas Eve, when I was apprised of the pending
sale that was going to be announced, it was actually December 23.
And thus, Microsoft bought Great Plains, when the deal was
finalized, I became a Microsoft employee, and was part of the
initial business applications team, which was then run by Satya in
something called bCentral. And so, that started my journey into
Microsoft. I had two different stints there, one until 2013, and
then another from 2018 to just recently 2021 and have done lots and
lots of interesting things in between those 25 years.
JASON GUMPERT 02:45
Yeah, I think we first met after your first stint at Microsoft,
when you were in the events business with the eXtreme 365 team, in
that event. Fortunately, we've been able to stay in touch through
your years at Microsoft, and now you're doing new things. I mean,
we're very, very closely related, I would say. You're still
watching the Partner channel, right? You're still working directly
with, with partners. Can you tell me sort of what you are seeing
now that you have this perspective of knowing where Microsoft's
been and seeing where they are now and what partners they're
JOE CORIGLIANO 03:22
Business Applications communities