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Marketers are being called on now
more than ever to drive revenue and increase ROI. Customers are one
of the most important audiences for marketers to engage with – and
email is a cornerstone of the digital marketing strategy.
Post-sale email marketing is about accelerating customer value –
both for your business and your customers. Once the first purchase
is made, it's time to pivot email marketing to engage
customers, build community, and uncover opportunities for increased
revenue. Customer marketing is about extending the customer
experience and creating a community of loyal advocates and
No one wants to see churn rates go up! It can be a simple task
to create a customer marketing email program as part of a customer
service program. You don’t want to contribute to poor customer
service, particularly when it
costs businesses a colossal $1.6 trillionbecause of churn.
These companies set the bar when it comes to the post-sale
experience, and that’s what drives their rabid loyalty. All
consumers – whether B2C or B2B – now expect this level of
engagement and service, which is why B2B firms have increasingly
adopted B2C practices.
What should you communicate in that all-important post-sale
Business Applications communities