A new startup is bringing serial entrepreneur John Gravely back into the Microsoft channel, this time with a focus on sales engagement.

His new venture, SalesSpark, launches today with a solution built on the Power Platform and designed to work natively with Dynamics 365 and Office 365. SalesSpark enters a segment in which the biggest competitors have pulled in hundreds of millions of dollars in funding but have created remarkably little traction in the Microsoft business solutions channel.

"As far as the category goes, Outreach, SalesLoft, and the others all have their heels dug in on sales engagement, and I think it makes sense," said Gravely in a recent interview. "The whole point of these solutions is to consistently and repeatedly touch prospects in way that gets them to engage. It's an incredibly hot space, and no one is doing it [in the Dynamics 365 channel]."

....Read More