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A new startup is bringing serial
entrepreneur John Gravely back into the Microsoft channel, this
time with a focus on sales engagement.
His new venture,
today with a solution built on the Power Platform and designed to
work natively with Dynamics 365 and Office 365. SalesSpark enters a
segment in which the biggest competitors have pulled in hundreds of
millions of dollars in funding but have created remarkably little
traction in the Microsoft business solutions channel.
"As far as the category goes, Outreach, SalesLoft, and the
others all have their heels dug in on sales engagement, and I think
it makes sense," said Gravely in a recent interview. "The whole
point of these solutions is to consistently and repeatedly touch
prospects in way that gets them to engage. It's an incredibly hot
space, and no one is doing it [in the Dynamics 365
Business Applications communities