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Akhil Jayan asked a question on 20 Feb 2015 4:10 AM

Hi Experts,

I am really new to MDM. Can someone please help me on making use of the campaign performance report in MDM? I am able to get the budgeting, cost data in the report how ever not sure how the Conversion, Response, Order rates gets populated.

 


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Verified Answer
Catalina Necula responded on 20 Feb 2015 12:10 PM

Hello Akhil

Microsoft Dynamics Marketing calculates the conversion rate by dividing the total of the sales results by the total number of leads that are reports as results.  The default conversion rate formula can be modified to use other results.  

Key Performance Metrics on the Campaign Performance Dashboard

Total Results – Displays the total of all the results by result type for each campaign.

Conversion Rate – This is calculated by dividing the total of the sales results by the total number of leads (specified by results).

Response Rate – This is calculated by dividing the total number of leads (specified by results) by the total quantity of the campaign.

Cost Metrics – This calculates the Total cost by adding the total of all expenses associated with the campaign and the open balances on all purchase orders associated

Kindly mark if these have answered your questions.

Thank you for using the Microsoft Dynamics Communities!

Catalina

Support Engineer

Microsoft Dynamics Marketing

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Akhil Jayan responded on 22 Feb 2015 11:49 PM

Thank you Catalina. Appreciated.

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Verified Answer
Catalina Necula responded on 20 Feb 2015 12:10 PM

Hello Akhil

Microsoft Dynamics Marketing calculates the conversion rate by dividing the total of the sales results by the total number of leads that are reports as results.  The default conversion rate formula can be modified to use other results.  

Key Performance Metrics on the Campaign Performance Dashboard

Total Results – Displays the total of all the results by result type for each campaign.

Conversion Rate – This is calculated by dividing the total of the sales results by the total number of leads (specified by results).

Response Rate – This is calculated by dividing the total number of leads (specified by results) by the total quantity of the campaign.

Cost Metrics – This calculates the Total cost by adding the total of all expenses associated with the campaign and the open balances on all purchase orders associated

Kindly mark if these have answered your questions.

Thank you for using the Microsoft Dynamics Communities!

Catalina

Support Engineer

Microsoft Dynamics Marketing

Reply