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I would create a marketing list and a quick campaign. In the marketing list you could select contacts of all customers who have active orders. In the quick campaign you could select a type of activity e.g phone call. There you can opt to have account managers call their own accounts. The results of the quick campaign is that every account manager has phone call activities in their activity list and in the time line of the contacts on the marketing list. You could report on the status of these activities.
Could this work for you?
Thijs van der Klei
As Thijs van der Klei previous commented, create a Marketing List and quick campaign is a great option since you can opt for create phone calls or emails messages and distribute them amoung your sales team.Once you have your activities distributed (mails/phone calls) you can track the customers's feedback received and store it in Dynamics.
Please check this link reference: Create a marketing list using in-app marketing (Sales) https://docs.microsoft.com/en-us/dynamics365/sales-enterprise/create-marketing-list-using-app-marketing-sales
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