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As we open the Microsoft Dynamics AX Technical Conference today in Redmond with over 1000 partners and customers, there's a lot at stake for companies contemplating new applications to power their businesses. Faced with limited budgets, tight resources, tighter margins, and ruthless competition, organizations everywhere are looking for a way not only to stay ahead of the competition, but in some cases, to stay relevant in their markets.
However, with the advent of new business models, new ways to deploy software, and more rapid decision cycles, it's clear that a prettier user interface on top of the same old antiquated infrastructure will no longer do. Not when it's imperative that *this* purchase set up your company to not only weather the current economic storm, but to come out stronger. Companies today do not have the time or interest to send dozens of employees to multi-week trainings; they do not have the resources in their IT departments to maintain a multitude of outdated, unsupported applications and continue to patch them together; and with the pace of change often coming at light speed, they cannot add value and serve the broader organization if their system doesn't reflect the options, alternatives, and reality of how they go to market with their products and services today.
It's into this breach where we step with Microsoft Dynamics AX 2012 (formerly code-named Microsoft Dynamics AX "6") and that's what we'll talk about in detail during the next three days in Redmond. As we'll be showing our attendees, Microsoft Dynamics AX 2012 represents a generational shift in ERP technology; one that empowers your people to anticipate and embrace change. The product represents a new way of thinking about ERP, about how companies deploy applications throughout their organization, how they manage their core business processes, and about how they rapidly deliver value that propels the organization forward.
While today is not the launch of the product into the marketplace, it's the first chance we'll have to share some of this fantastic technology with our attendees that we believe is emblematic of this generational shift. Focusing on the core developer needs of pervasive interoperability, unified modeling, and a model-driven, layered architecture, Microsoft Dynamics AX 2012 will have a tremendous productivity impact on our customers' and partners' organizations.
To that end, we're excited to feature several of our partners and customers prominently both in last week's press release, as well as during our keynote presentation today. Attendees will hear some of the leading ISV's in the market talk about how the generational shift of the Microsoft Dynamics AX 2012 architecture is helping them deliver more value to their customers, and from some of our customers who will talk about the impact this product will have on their productivity in the coming months and years as well.
It promises to be an exciting conference--it promises to be an exciting product! We're enthusiastic about getting the conversation started, and we look forward to you joining us on the journey.
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