Businesses often struggle to gain a complete view of their customers. The challenge lies in the fact that customer data often resides in many different systems or when data is duplicated or outdated, slowing down and hindering business processes.
These issues lead to a decline in customer experience due to long wait times, inadequate handling of technical support, or other issues.
In addition, the data sets that need to be connected, distributed and organized for users to access easily when needed are also no small problems that need to be solved.
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