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Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

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Posted on by 16

I want to create a segment within Real-time Marketing to include contacts that haven't been included in an existing [Real-time] Journey. Is this possible? Though the only options I can find in both target audience and related tables are 'Source customer journey'.

Or is it possible to check if a contact hasn't been delivered the first email in an existing journey? Because the behavior trigger available is 'delivered' only

  • MarissaT Profile Picture
    MarissaT 16 on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    I see, thank you so much. We may still need further testing, but this helps a bunch.

  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    Hi MarissaT,

    Selecting Â´Contact´ as target audience directly when you create the segment.

  • MarissaT Profile Picture
    MarissaT 16 on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    I just have a follow up question: Does the behavioural trigger only target leads, and not the primary contact? We were hoping that with this setup, the contact that has multiple leads won't receive multiple emails.

  • MarissaT Profile Picture
    MarissaT 16 on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    Okay, I did a few more tests, and the conditions only properly work when I add attribute conditions to check against. Thank you for this!

  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    Hi MarissaT,

    the same sample of members?

    If you select the "is" condition, then it will filter out only contacts that have passed through that journey.

    If you select the "is not" condition, then contacts that have passed through other journeys will be filtered out.

  • MarissaT Profile Picture
    MarissaT 16 on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    Hi Leah! Thank you so much for this answer, this really helps. Didn't find the Journey ID before.

    I'm encountering a weird bug though.

    Does this only work if the the condition is 'IS' and not 'IS NOT'?

    Because if I choose either 'IS' or 'IS NOT', I am getting the same sample of members—meaning both list of segment members show up either way. That shouldn't be the case, right?

  • Verified answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    RE: Real-Time Marketing, Segmentation - Include contacts that haven't entered an existing journey

    Hi MarissaT,

    Under behavior tab, you can select email interactions as trigger:

    pastedimage1685514280951v3.png

    You can then choose which specific email and which real-time journey:

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