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Dynamics 365 Marketing and Voice of the Customer

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Hi all,

One of my clients wants to use 'action pages' to distribute 'giveaway actions'. A giveaway action is a short survey with name + e-mail and 1/2 questions. Of course the questions can vary per giveaway actions. The giveaway actions are distributed by a Dynamics 365 Marketing Email (customer journey) and social media.

My solution is to create a survey in voice of the customer and activated anonymouse access. But, when I include the survey in a marketing email and send it out using a customer journey all the survey responses are anonymouse. 

So, where I'm looking for is a way to distribute surveys using marketing emails with responses that are connected to the contact that replies to the survey.

Any suggestions?

Kind Regards,

Elmar

  • Suggested answer
    Adrian Begovich Profile Picture
    Adrian Begovich 1,014 Super User 2025 Season 1 on at
    RE: Dynamics 365 Marketing and Voice of the Customer

    Hi Elmar,

    I recommend reading this article on distributing a survey using Voice of the Customer.

  • Elmar Profile Picture
    Elmar on at
    RE: Dynamics 365 Marketing and Voice of the Customer

    Yes but when I switch to a non-anonymous survey I can't use the D365 Marketing Email functionality. This because after sending a marketing email the user seems anonymous and receives a bad request...

  • Suggested answer
    Adrian Begovich Profile Picture
    Adrian Begovich 1,014 Super User 2025 Season 1 on at
    RE: Dynamics 365 Marketing and Voice of the Customer

    Hi Elmar,

    You need to change the Survey Type from Anonymous to Non-Anonymous to tie the Survey Response to a specific Contact, Lead, or Account.

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