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Customer experience | Sales, Customer Insights,...
Suggested answer

Multiple segments in one customer journey

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Posted on by 154

Hi, folks

In Marketing - is there a way to include multiple segments in one customer journey. Both segments are different in properties but they share the same journey. We cant include them in one segment due to other business requirements.

Thank you in advance. 

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  • Suggested answer
    Nya Profile Picture
    29,060 on at
    RE: Multiple segments in one customer journey

    Hi,

    Have you tried create swim lanes in the customer journey? This allows you to use multiple segments in a single customer journey and set the same steps for them.

     pastedimage1616382398771v1.png

    Or if the steps of the customer journey are too complicated, you can create a customer journey with a segment and save it as a template. Use this template later to create a new customer journey and then replace the audience with another segment.

     pastedimage1616382403485v2.png

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

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