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Using field level security fields when building segments / creating emails in Real-time Journeys

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How can you use field level security fields in Real-time Journeys for building segments / creating emails with dynamic text.
 
I'm a System Admin and can Read/Write to the fields on an Account level - but when trying to use them in RTJ when building segments or emails it's stating that the field has additional security applied on it?
 
 
Any ideas.