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Open counts and apple mail privacy protection

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Can anyone confirm how Dynamics counts the opens, adn unique opens, and whether apple mail privacy protection skews these numbers?
  • Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    Open counts and apple mail privacy protection
    Hi Partner,
    Has the issue been resolved?
    Have there been any updates? Please feel free to ask me any questions you may have!
    If it has been resolved, can you mark the response as an answer?
  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    Open counts and apple mail privacy protection
    Hi Partner,
    1.Email opened:
    An email is registered as having been opened each time a recipient opens the message and allows it to load images.
    2.Unique opens count at most one open of each message by each recipient. 
    3.Note that if a contact doesn't allow the images to load when opening a message, then no open will be recorded, but link clicks will still be counted, which can make it appear as though you have more unique clicks than unique opens.
    Likewise, web beacons can sometimes produce misleading results when a message is forwarded—see Email forwarded in this glossary for details.
    Please refer to the following link for more details:
    https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/insights-glossary#email-opened
    I hope you can verify my answer if it helps you! If you have any questions, please feel free to contact me.
    Regards,
    Leah

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