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Customer experience | Sales, Customer Insights,...
Suggested Answer

Keyword Text to Subscribe with Twilio Integration

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Posted on by 2

Hello,

I'm looking to setup a journey that would allow people to text a keyword to subscribe to SMS messages. We Have CI-J integrated with Twilio.

Does anyone have an example or can walk me through this?

Thanks in advance,

Anthony

  • Suggested answer
    11manish Profile Picture
    1,545 Super User 2026 Season 2 on at

    Yes. Since you already have Dynamics 365 Customer Insights – Journeys (CI-J) integrated with Twilio, this is a good use case for the native SMS keyword capability.

    Your target design should be:

    Twilio inbound SMS → CI-J keyword recognition → phone/contact identification → consent/opt-in → confirmation SMS → customer becomes eligible for future SMS journeys.

    The most important part is not the keyword itself; it is correctly implementing identity matching + consent + STOP handling + compliance around that keyword.

    refer :

    https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-text-messaging

    https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/conversational-journeys-prerequisites

    https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/set-up-automated-sms-keyword-flow

  • Anthony_NM Profile Picture
    2 on at

    Thanks for your response. Does this mean I need Dynamics 365 Contact Center? I'm not sure we have purchased that.

    I have seen the documentation for SMS in CI-J, but didn't find information about this target design that you posted. Is that done in Contact Center?

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