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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Improve open rate, DMA...
Customer experience | Sales, Customer Insights,...
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Improve open rate, DMARC? Exclusive IP?

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Posted on by Ivan Dynamics 5

Hi! i have working with dynamics marketing during last year but open rates still low. about 20% in media. we have no set up de dmarc (this could be a problem?) our emails are arriving in many cases to spam folder (gmail)... the customers of the database are people that are subscribing to our communicacions so spected open rate shoud be higer than 20%... any idea about set ups that can improbe open rate? your open rates are similar?.

regards!

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    cloflyMao Profile Picture
    cloflyMao 25,210 on at
    RE: Improve open rate, DMARC? Exclusive IP?

    Hi Ivan,

    Please refer to following article and check whether actions mentioned in the article were taken:

    https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing

    And you could create an SPF TXT record if necessary:

    https://docs.microsoft.com/en-us/dynamics365/marketing/create-spf-record

    In addition, it is important to set up DKIM for our sending domains, which will help to prevent false positives during DMARC checks made by receiving systems.

    https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing#set-up-dkim-for-your-sending-domain

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