How are clicks monitored on emails?

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Posted on by Community Member

Hi,

We recently sent out an email campaign and i was wondering if anyone knew how the clicks and opens were monitored. We seem to be getting a lot of what seem to be false click on our emails, where clicks are registered for the same person within seconds of each other, and where it says there were multiple of the same clicks by a person within seconds.

How are the clicks being monitored? How reliable are the results?

Thanks,

Marco

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megcda 2,192 on at

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RE: How are clicks monitored on emails?

Hi Marco,

This help documentation on Insights explains how they are calculated for all of the different Marketing entities. This document provides a glossary for all of the terms used for Insights as well.

If you feel that your results continue to be incorrect after reviewing this information, I would suggest that you open a support request to get it looked into as they can help determine what might be causing the issue.

Hope this helps!

Megan

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