Dynamics for Marketing

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Posted on by awalters

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I've not had two MS reps swear to me that Dynamics for Marketing (and Social Engagement) is included in Dynamics for Sales. While there of course is a Marketing section under Sales, my understanding was that Dynamics for Marketing was going to be an extension of that with additional functionality (different underlying code now, but functionally similar to how Microsoft Dynamics Marketing was an add-on to Dynamics CRM - oh, the joy of name/branding changes). We're specifically looking for event management, such as tracking attendance and registration, as one major feature example. I certainly can't find anything around that in our current Dynamics for Sales (Enterprise, using on-prem) setup, beyond setting up a Campaign of type event. Nothing like what it describes here, for example: https://www.microsoft.com/en-US/Dynamics/marketing-customer-center/event-management.aspx And definitely nothing is showing on our current set-up re: social engagement except the option to connect to a Social Engagement Solution, but nothing like that appears in our Office 365 anywhere.

Can anyone shed any light on this? I'm getting quite confused. Thanks!

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MihirShah 4,036 on at

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RE: Dynamics for Marketing

Hi Allison,

There is definitely confusion on Microsoft Dynamics Marketing. Here is what we know.

For Enterprise - Microsoft is partnering with Adobe to provide Adobe Marketing Cloud.

www.microsoft.com/.../marketing

For Non-Enterprise (Mid-market) - Microsoft is planning to release a new product called Marketing App which will be part of the Dynamics 365 Business Edition.

blogs.msdn.microsoft.com/.../microsoft-dynamics-marketing-and-our-vision-for-marketing-in-dynamics-365

Hope this helps.

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awalters 3,079 on at

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RE: Dynamics for Marketing

And both of those would be separately licensed, not included with Dynamics for Sales?

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Zohaib Uddin Khan 2,822 on at

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RE: Dynamics for Marketing

@Allison Your understanding is correct. Both need to be licensed separately.

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awalters 3,079 on at

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RE: Dynamics for Marketing

Thanks for the confirmation! It's very frustrating that both pre-sales people I contacted through Microsoft's site were so incorrect/misinformed about this.

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Zohaib Uddin Khan 2,822 on at

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RE: Dynamics for Marketing

If MS Pre-sales are mentioning that, then could you ask them to provide the relevant information on MSDN/TechNet or atleast in Email? Maybe MS is rolling-out some new offers or something. Keep us posted!!

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awalters 3,079 on at

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RE: Dynamics for Marketing

I tried that each time, and they just sent me to the regular Dynamics 365 page. :-(

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Beckyjc 170 on at

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RE: Dynamics for Marketing

Hi Alison,

Depending on the functionality you need, the other option here would be to look at a third party marketing add-on for Dynamics such as ClickDimensions which provides event management capability and also connects to several online event management platforms (eventbrite, cvent etc). There is a cost involved but it is straightforward to deploy into your Dynamics environment and provides a comprehensive marketing environment.

Kind regards,

Becky

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Community Member on at

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RE: Dynamics for Marketing

Hi Allison,

Have you heard anything reagrding a release date? I heard Spring 2017 which is March to June so something should be on the horizon.

Becky mentioned ClickDimensions which I have used for 2 years and although it works fine, the cost is unrealistic. US$900 per month for 25,000 emails is hardly value for money, considering for the same cost per month with MailChimp you could have 200,000 subscribers and 2.4million emails out per month!

I have been waiting for a dedicated Microsoft Marketing add on for 5 years and can not wait! Finally we can have a CRM, Marketing and Financial product under one seamless scaleable software suite.

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awalters 3,079 on at

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RE: Dynamics for Marketing

I haven't heard anything more yet, no. Keeping an eye out for sure! Agreed - right now we cannot justify the extra expense of ClickDimensions over MailChimp, so hopefully whatever comes next is either more affordable, and/or offers us more motivation to make the switch worth it. Fingers crossed!

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BN09 110 on at

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RE: Dynamics for Marketing

I've been keeping my eye on Microsoft Dynamics 365 for Marketing too. I've had a few conversations over the past few months with Microsoft reps and I am yet to correspond with someone who understands the product. My latest conversation (June 27, 2017) was a repeat of previous conversations... there is no publicly available timeline for when the product will be available.

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