Lead Scoring - 2024 and still no new behavioral criterias?

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Posted on by Thomas_MP

Hi everyone,

I'm surprised to see that nothing is planned on the roadmap to improve the scoring capabilities of real time journeys.

As we speak, we can only score on 2 criterias for forms, and we don't have much for email, text, notifications either.

Where are the scoring possibilities related to the website ? Website visits, website downloads, etc...

This is really unfortunate to see how slow Microsoft is in such areas, and this is common feature in any other marketing automation tool for almost 10 years. :(

Any idea if there is something coming related to scoring behavioral trigger? If I recall, outbound marketing had a bit more possibilities.

Thank you,

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Joni Mohamad Moderator on at

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Lead Scoring - 2024 and still no new behavioral criterias?

Hello,

Thank you for sharing your feedback.

It's on our roadmap to enrich the Lead Scoring with more behavioral criteria in general. However, nothing in the near future.

You can post a new idea in our ideas portal. Or upvote this idea if it matches your needs.

For the web tracking activities in particular, we are currently working on enhancing the web tracking capabilities before investing in adding them to the Lead Scoring criteria.

Thanks,

PM, Microsoft.