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A/B Testing doesn't work in Dynamics 365 Marketing

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Posted on by Microsoft Employee

I am having a problem performing A/B testing in Microsoft Dynamics 365. Every time I make a change in mail A or B then the changes are not saved separately. In other words if I make changes in version A then I see the exact same changes in version B. How can I Fix this? In addition, two things strike me, that I can't change the pre-header in version B and that I can't set the customer journey so that when people receive version B they follow a different journey than people in version A.

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    Aga M Profile Picture
    Aga M on at
    RE: A/B Testing doesn't work in Dynamics 365 Marketing

    Hi David,

    Thank you for the feedback!

    If you want to A/B test different email content:

    1) Select full content or email body as test type 

    2) Click [A/B] button for a section that should vary between versions A and B (and specify different content for both versions).

    ab.PNG

    Please let me know if it helped.

    Best Regards,
    Aga

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